Develop a Swissness legal framework for AI in order to put in place high quality framework conditions.
No cheap AI in Switzerland, only sustainable, human-friendly and safe AI.

You can do AI in Switzerland and claim you are located or have links with Switzerland (Swiss label) only if you repesct strict rules and standards. 

Swiss AI should be sustainable, human-friendly and safe. If promoted so, the economic value of doing AI would be higher !